Gaining new clients is difficult for any business, especially if you are new to the industry. In order to establish a name for yourself in your community, you need to show people that you are talented, professional, and ready to work right away. The guide below provides quick tips for attracting new clients so you can boost your chance at success.
Most new cleaning companies operate out of their home, but doing so may reduce the visibility you have on a daily basis. If you can afford to get an office space in a high-traffic area, do so. You do not necessarily be present at the office, as long as you have an assistant or secretary there to speak to new leads. If you cannot afford an office on your own, consider teaming up with an existing small business to generate leads through their clientele.
Having a website provides potential clients to easy access to information about your company, 24 hours a day. It also gives the impression that you already run a successful cleaning business. The website can act as a tool to help you generate leads, and it can give clients a way to see all of the services you have to offer. You can use your website to show before and after photos for clients you may have worked with in the past, or you could give people the opportunity to request a free cleaning quote.
This is a great way to establish a solid reputation in your community. Spread the word that you are offering free window cleaning to one lucky business or homeowner, and provide people with different ways to sign up (online, at your office, through a form you bring to them, etc.). You may lose a little money on that first free service, but you will get a whole new set of clients to work with. Use the leads you get as a reference point for your outreach efforts in the future, and use the free services as a chance to show people what you can really do.
Social media is yet another online tool that could help you gain leads for your business. If you have an active account on Twitter, Facebook, Instagram, etc., you will essentially show people that you are up to date with modern trends. Doing this will also give you a chance to build a clientele that expands to other parts of your city. You can expand your audience and boost your online reputation at the same time.