Volunteering and making charitable donations are great ways to promote your window cleaning business within your community. Not only will you be helping a worthy cause, but you will also be making a good name for yourself. Financial donations are tax write-offs, but some organizations benefit more from time or services than actual money.
Whether you choose to donate time or money is entirely up to you. However, you should consider the type of exposure your efforts provide for you. Example: If you offer free window cleaning for a local animal shelter, you will help the shelter and showcase your work. When people visit the shelter, they will be able to see your capabilities and may contact you to clean their windows. If you can find a way to make a difference and benefit your business at the same time, everyone wins.
In the early stages of developing a window cleaning business, you may be overwhelmed with new business. This is an incredibly high demand industry with nearly an endless supply of work. This is great from a financial perspective, but it can put a strain on your family time. Try to scale back a little this year or improve the efficiency of your existing work. Change routes, consolidate your workflow, hire help if necessary – do whatever it takes to free up some much needed time with your spouse and children.
In the first part of this guide, we mentioned the importance of learning from your mistakes. During your assessment of last year’s flaws, try to acknowledge the steps that are actually working in your benefit. If you had a marketing campaign that worked really well for you last year, make it an annual event. If you got a lot of business from a new bidding strategy, use that as a model for your bidding moving forward. The key to running a truly successful business is knowing when to make adjustments and when NOT to make adjustments.
Window cleaners and other business owners often have a hard time trusting their instincts. If you have a gut feeling about a marketing technique, branding tool, price drop/increase, go for it! Make 2017 the year of no fear. You might be surprised by how much you accomplish.