One of the easiest ways to build a client list for your window cleaning company is to provide free cleaning services for people in your area that may turn into future customers. This is all in the hopes that they will like the work that you do and continue working with you. Offering “free samples” is a common practice among all businesses, but it is one that is particularly easy to do in window cleaning because of the low overhead cost.
If you are looking for a way to build new clients and establish a reputation in your community, you might just need to give away a little bit for free to gain a lot in return. Here is a brief guide showing how.
There are many different types of services that you can provide for free as a way to gain new clients. For instance, something as simple as a free window cleaning consultation could be all somebody needs to begin working with you. This gives you a chance to see what a job will be like, provide a bid for your services, and establish a relationship with the potential client.
You could also consider offering one free window cleaning for homes or businesses of a certain size in an area you want to build more clients in. This will let you show off your skills and hopefully build a large client list in one target area.
Consider low cost offers that you could provide for future clients that they will see great value in.
No window cleaning business owner wants to give something away for free. That is obviously taking money out of your wallet. With that in mind, the long term gains that may come from providing free services as a trial offer for clients could be worth the little bit of sacrifice that you make early on. Think about companies that offer coupons for the merchandise that they sell. They are still making a profit on the merchandise, even if it is not as great as it could have been. You are essentially doing the same thing.
When is the right time to try this new method of getting clients for your window cleaning company? Perhaps during the winter months when business is slow and you have a lot of free time. You could also consider doing it when you first start your company as a way to build a big client list early on. You will gain experience in the business and make a name for yourself very quickly. Even if all you land is one contract for every five offers that you provide for someone, you’re going to be making money in the end. Test out this client building method when it fits your business, and you might be surprised by the results.