Most companies these days have a business Facebook page that fans can like, follow, and check whenever they’re trying to learn more about the business. This provides you with a great opportunity to connect with your customers and build your brand, but only if you take full advantage of it. This may leave you asking one key question: “What should I post on my business Facebook page?” The suggestions below will point you in the right direction so you can create a persona for your business online.
Perhaps the most obvious type of post to include on your Facebook profile is some sort of promotion you’re running with your business. With this in mind, you cannot litter your Facebook profile with coupon codes and sales because that will push you straight into “spam” territory. Sure, your customers want to know about different ways to save money, but that doesn’t mean they want to be bombarded by what may come across as pushy advertising. Try to balance out the promotional posts with the other options below so you don’t overwhelm your followers.
One of the easiest ways to vary your Facebook posts is to promote news articles related to your niche. You could also bring up important news in your community if you are focusing on local marketing for your business. For instance, if you run a window cleaning business in a small town, you could either make a post about a new window cleaning product on the market, or you could make one about the fourth of July parade coming up. Think about what your clients would want to read, and post it in a tasteful way.
Note: Try to avoid controversial topics that may deter certain clients from working with you. In the business world, it’s best to stay as neutral as possible.
Want to show your clients that you’re “hip” and “on-trend”? Post funny viral videos on your Facebook page that keep you up to date with what’s going on in the world. You can look at sites like Reddit and Buzzfeed to get an idea of memes and videos that are currently trending on the web. If one of them happens to relate to your business, great! Share it with your Facebook fans. You could also promote your own YouTube videos on your Facebook page, and maybe it will go viral. It’s all a matter of thinking creatively and connecting with your clients in whatever way you can.