Whether you are a small business owner or someone just looking to save some money on marketing, you might be on the lookout for ways to cut costs for your business cards. Business cards give you a chance to leave a lasting impression on a client, so they’re important to have around at all times. The good news is you don’t have to spend a fortune to get the promotional materials you need. Here are a few tips that may help you save money on business cards for the future.
The amount of business cards you buy will determine how much you pay for them. You can save money per card by buying in large quantities, but that money will go to waste if people do not actually pick up your business cards (or you do not pass them out). Think about how many cards you will logically go through in a few months and buy an amount that reflects that number. You can always order more in the future if you run out, and hopefully you will have new customers to help cover the costs of them.
While black and white business cards may not be incredibly eye catching, they can still get the job done when you are on a budget. There is nothing wrong with printing a really good design in greyscale if you want to save money on your business cards. Most black printer ink is cheaper than colored printer ink, so you will see a reduction in your expenses.
Rather than throwing business cards in a parking lot and hoping someone sees them, you need to think about display locations that will most likely put your cards to good use. That will save you from having to pay for cards that inevitably end up in the trash. You should always have a few in your office in case someone wants to contact you, but the other locations will be specific to your business. You may put the cards in other businesses, or you may pass them out in gift bags that you give to your customers. You have to figure out the display options that best suit your business specifically.
Business cards do not have to be expensive if you plan them out well enough. Take some time to think about how you can most logically exert your investment and you will be satisfied with the results.